Via Clive Thompson’s twitter, and then via the Nieman Journalism Lab —
Kelly McBride at Poynter Online looks at the connection(s) between the terms people search for and the terms journalists use. There’s a lot to think about here – the connections are multidimensional (and multidirectional) — about the media driving/defining the terms people use to search and the media using the terms people are using to search so they can get found, about the impact of discourse and the language choices we make. Plus also about the insidious effects of a slow news day:
Now that we know that August is the month of distorted facts, and now that Google makes it impossible to move beyond our distortions — even when we know better — we should be prepared. We can start ramping up in late July, toning our fact-checking muscles, warning our gullible relatives to be wary. Next year, maybe those who care about the truth will get ahead of the curve.
info-fetishist 
While I haven’t investigated this particular approach, I’ve been looking at the connection between SEO and infolit for a while now. Nice to see the connection made in other places.